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In 2018, Rooftop Cinema Club expanded its presence by inaugurating two new locations in the United States: one in Los Angeles and another in Houston, all within a six-month timeframe. To support the back-to-back launches, I spearheaded a comprehensive 360-degree social media campaign, leveraging platforms such as Instagram, Instagram Stories, Facebook, blog, Yelp, and newsletters.
This involved the creation of all necessary assets and copywriting, as well as overseeing the recruitment of photographers and videographers to produce content adaptable for various platforms, with the goal of generating interest among our target audience. Additionally, I spearheaded the development, management, and execution of both organic and paid social media campaigns, strategically deployed to bolster nationwide launches and maintain a consistent online presence.