During the 2019-2020 NBA season, the LA Clippers engaged in a comprehensive partnership with Honey, spanning multiple levels. As part of this collaboration, they joined forces to commission three promising artists from Los Angeles to craft exclusive, limited-edition t-shirts. These unique pieces were made available exclusively during a highly anticipated LA Clippers vs. Lakers game and through giveaways on Instagram and Twitter, which I managed.
This strategic initiative not only earned the esteemed Honoree Webby Award for Promotions & Contests in 2021 but also drove a significant 40% increase in impressions, underscoring the campaign's effectiveness and influence.