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As the campaign lead, I managed the end-to-end process of conceptualizing, launching, and executing a unique Mother's Day initiative in 2020. Understanding the digital shift in celebrating the occasion, we devised a plan to create a giant Mother's Day Card video chain, fostering global appreciation for mothers while supporting Honey's $100K donation to Baby2Baby, aiding families impacted by COVID-19.
Collaborating with influencers and partners like Baby2Baby, Addison Rae, David Dobrik, and Daisy Keech, we orchestrated a strategic campaign to drive awareness and participation. The initiative's success demonstrated the power of digital connectivity in spreading love and support while making a tangible difference in the lives of those affected by the pandemic.