I’m a senior social media strategist specializing in culturally relevant, performance-driven content ecosystems for global brands. My work spans campaign development, platform launches, always-on social strategy, and data-informed creative optimization, driving measurable engagement and growth across owned channels.

I’ve developed work for brands including PayPal, Honey, Premier Protein, Rooftop Cinema Club, PowerBar, FitOn, Xoom, and Joint Juice, across tech, CPG, and experiential industries.

I believe the most effective social strategy sits at the intersection of audience insight, creative storytelling, and business impact.

Outside of work, you’ll usually find me hiking, exploring museums, or convincing myself that one more houseplant is a good idea.